GhostRep

GhostRep is an AI-powered sales training and coaching platform specifically designed for roofing, HVAC, and solar teams. The platform captures field calls, CRM signals, and role-play results to provide targeted coaching, improve objection handling, and increase conversion rates. It enables teams to onboard new representatives and run 1,000+ AI practice scenarios, turning sales activity into actionable intelligence.

Key features include native field app integration for live coaching cues, automated onboarding, role-play practice scenarios, field call capture with homeowner language analysis, CRM integration for pipeline tracking, and manager feedback systems. The platform operates on a prepaid bundle model with shared hours and no per-seat subscription or annual lock-in requirements.

Built around the actual sales workflows of home improvement professionals, GhostRep helps teams close deals in weeks rather than months by connecting onboarding, practice, coaching, and follow-up into one operating system. The platform includes trade-specific playbooks for nine different home improvement trades and transforms field conversations and manager observations into focused, specific training.