Where to List a Chrome Extension, Boilerplate, or Micro-SaaS in 2026
Most product directories only have a slot for 'SaaS'. If you shipped an extension, a template, or a newsletter, here's where those actually get listed.
Directory submission advice is written for one shape of product: a web app with a pricing page and a login. If you shipped a Chrome extension, a Next.js boilerplate, a Notion template, or a paid newsletter, you have probably filled in a form that had no category for what you made and picked "Other."
TL;DR: The problem is taxonomy, not merit. Most directories sort by industry or technology, and indie products are defined by their format. This post covers where format-shaped products actually fit and how to submit without pretending to be a SaaS.
Why "Other" Is Where Indie Products Go to Die
A category page is a landing page. When your extension gets filed under Other, it lands on a page with no search intent behind it, sitting next to twelve unrelated products. Nobody arrives there from a search engine, because nobody searches for "other."
This matters more than the backlink. A listing on a well-matched category page can send real referral traffic for years, because the page ranks for the thing people actually type — "best Chrome extensions for X." A listing on a catch-all page is a backlink and nothing else.
Match the Directory to the Shape of the Thing
The practical fix is to stop asking "is this directory for products like mine?" and start asking "does this directory have a page that describes what I built?"
Extensions and plugins need a directory that treats them as a first-class format, not a subcategory of software. The buying question — does it work with my browser, what permissions does it want — is completely different from SaaS evaluation.
Boilerplates and templates are bought by developers who already know what they are building and want to skip a week. They compare on stack, licence, and what is included. A generic "developer tools" page cannot support that comparison.
Newsletters, courses, and communities are products but not software, and most directories have no idea what to do with them. They are also among the easiest indie products to sell, which makes the gap odd.
Micro-SaaS sits closest to conventional SaaS but loses in that context: a $19/month tool for one narrow job looks thin next to enterprise platforms on a feature grid. Compared with other small tools, the same product looks focused.
A Submission Pass That Takes an Afternoon
Write the asset doc once — name, one-line description, two or three paragraph description, logo, screenshot, and the URL. Nearly every form asks for the same seven things, and having them in a file turns a twenty-minute submission into a three-minute one.
Then work through directories in order of category fit, not domain rating. A precise category page on a newer domain will usually out-earn a generic page on an older one, because the traffic it sends is people who wanted exactly your thing.
Free badge-exchange tiers are worth taking. You embed a small badge, you get a dofollow link. For an indie product the badge is also social proof, which is scarcer when you have no logos to put on your landing page.
Where Format-First Listing Exists
IndieLineup is organised by what a product is — micro-SaaS, Chrome extensions, boilerplates, templates, newsletters, open source — so an extension lands on a page about extensions rather than in a general software bucket.
If what you shipped serves one specific industry rather than one specific format, TheMicroSaaSDir sorts by the vertical served: tools for agencies, for real estate, for creators. A booking tool for barbers belongs there more than it belongs anywhere sorted by technology.
If your product is aimed at engineers, TheDevToolsDir categorises developer tools by function — CI/CD, observability, queues, code quality — which is how developers browse when they know the gap they are filling.
Questions Founders Ask
Is it worth submitting to a brand-new directory?
For a link, not yet — a new domain passes very little. For traffic and for the category page ranking later, yes, and early listings tend to sit higher on those pages. Treat it as cheap optionality rather than an authority play, and do not let anyone tell you a week-old domain is worth what an established one is.
How many directories should I submit to?
Enough to cover the formats your product genuinely fits, which for most indie products is three to six. Submitting to fifty generic directories is a way to feel productive; the links are mostly worthless and the traffic is zero. If you want to judge which general directories are worth the slot, TheSaaSDir keeps a list of directories that pass real dofollow links with the DR and link type for each — useful for separating the handful that count from the long tail that does not.
Should I submit the same description everywhere?
No — and this is the most common mistake. Identical copy across several domains means search engines index one and ignore the rest, so the extra listings stop working as pages. Rewrite the description for each directory's audience. It takes ten minutes per listing and it is the difference between a live page and a dead one.